An Ingenious Form of Advertising: "Guerrilla Marketing Technique" with reference to Social Media Marketing
Arti Singh and Ibha Rani
[Abstract]

Impulsive Buying Behaviour of Renewed Product
C Nagadeepa and Biju
[Abstract]

A Conceptual Study on the Future Prospects of Forensic Accounting in India
Glady Agnes L and Lydia Jemima
[Abstract]

A Test of Volatility in the Stock Markets of Emerging Economies in Asia - An Empirical Analysis
Jagadeesh K K and Retheesh P T
[Abstract]

A Study on Factors Influencing the Customer’s Buying Attitude towards Online Shopping among the Graduate Students Using Mobile Applications in Bangalore City
P. Kumarasamy and A. Francy Sheeba
[Abstract]

Perception of Rural Customer towards Post Office Savings Scheme with reference to Vellore District, Tamilnadu
Mathiyarasan M and Krishnamoorthi M
[Abstract]

Challenges Inebriated by HR Professionals of Startups in Bengaluru City During Covid-19
Ponny Thomas and Priyanka Ghosh
[Abstract]

Impact of implementation of National Education Policy on Wellbeing of Teachers with reference to Bangalore City
Thanuja K A and Ashwitha
[Abstract]

Impact of Online Shopping on Retail Stores
Chandrakhanthan J, Karthika R, S. Senthilkumar, M. Surya and Dhanapal C
[Abstract]

Factors Affecting the Adoption of Financial Technology in Accounting and Auditing Firms: An Empirical Study Using the Technology Acceptance Model (TAM)
Sivaretinamohan R
[Abstract]

Impact of Green Marketing on the World Market
Santhosh V. and Raghavendra Babu J
[Abstract]

CEO Compensation and Firms Performance: An Empirical Investigation of India Panel Data
Shubhanker Yadav, Sanjay Rastogi, Shalini Singh, Yashmita Awasthi and Bhavna Sharma
[Abstract]

Impact of Amalgamation on Cost Efficiency of Selected Banks in India: A Data Envelopment Analysis
Y. Jaya Krishna, T. Sivagami and Fr. Jince George
[Abstract]

Boosting Potential on Omni Channel Retail Business Strategies through Digital Hub in India
Sivarethinamohan R and Sreethi Rebeka R
[Abstract]

Crisis Management on the Basis of the Marketing Approach for Development of Innovative Potential of the Organization
Surjit Singha, Raja Kamal Ch
[Abstract]

Progressive Structure: E-commerce Business in Bangalore over a Decade:  OLA and UBER Service
Shashi Kumar M and Kenneth Wilson Bavachan
[Abstract]

Customer Subtlety: An Insight into the Online Retail Return
Vijaya Kumar R and Sateesh Kumar T K
[Abstract]

The Next Stage of Business Sustainability with Social Standard
Chandrakala M and Raja Kamal Ch
[Abstract]

Smart Phones Addiction and Psychological Effects: Empirical Study Among School Children in Post Pandemic
Somasundaram T,  Arti Singh and Chandrakala M
[Abstract]

Entrepreneurial Success and Risk perception among Women Entrepreneurs of MSME, Bangalore
M S Kokila, Shubha Chandra and Raja Kamal Ch
[Abstract]

India’s position in sustainable development goals
Dhanpal P. and Raja Kamal Ch
[Abstract]

Effect of the Closure of Movie Theatres and the Subsequent Adoption of OTT Platforms among IT Professionals in Bengaluru
Vipulkumar N. M. and Ajith P Mathews
[Abstract]

Evaluation of Successful Implementation of Six Thinking Hats Techniques in Corporate Sector
Rashmi Gupta
[Abstract]

Types and Functioning of Microfinance Institutions in Maharashtra
Ameena Sabooni
[Abstract]

Five Selected Big Corporates in India about SDG Implementation and Role of Management Accountant to Improve the Same
Ashish M. Puranik
[Abstract]

Organic Farming: Challenges and Opportunities in India
Nitin Ranjan and Lavkush Singh
[Abstract]

An Analytical Study of Status of Foreign Direct Investment in Various Sectors of Indian Economy
Lavkush Singh, Nitin Ranjan and Vivek Raj
[Abstract]

COVID-19 vs Eyeconomics: An Economic Analysis of the Private Eye Care Sector in Bengaluru, India
Mahammad Habeeb and Archana Girish Kamath
[Abstract]

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